That sounds like a useful tool for combating counterfeiting and ensuring product authenticity. By using blockchain technology, GenuineMark can provide a unique identity to each product, which can then be tracked throughout the supply chain. This can help to prevent the sale of counterfeit goods and also provide customers with greater assurance that the products they purchase are genuine.
In addition to providing greater security and authenticity, GenuineMark can also capture valuable data about the products, such as where they were manufactured, how they were transported, and how they were handled along the way. This information can be used by brands to improve their supply chain management and also provide customers with more transparency about the products they are purchasing.
Overall, GenuineMark seems like a promising tool for both brands and customers, and could help to improve trust and confidence in the products being sold.